CYOR Highlights Montenegro as a Unique Yachting Destination


Ivona Eve Jo, a former chief stewardess and the founder and CEO of the new yacht agency CYOR, loves her home country of Montenegro so much she decided to create a company that helps others fall in love with it too. “As the yachting industry is enormously developing at this destination, before all, my mission is to inspire vessels to add this pearl of the Adriatic to their itinerary and with my team enable them a smooth and stunning experience in Montenegro.”

“It’s not just the mountains and picture-perfect coastline that turns visitors into lifelong fans: some of Montenegro’s towns are well over 2,000 years old, it is home to two world heritage sites with five national parks, which makes Montenegro a truly unforgettable destination.”

CYOR, which stands for Create Your Own Reality, was created in May 2020 in Tivat as a shore support yachting agency to inspire the yachting industry to discover and explore Montenegro and the rest of the Mediterranean in a unique and exclusive way. “As a former chief stewardess, after closing that chapter, I’ve got the urge to still stay a part of the industry in a different role,” she says.

CYOR supports captains, crew, owners, yacht management, and brokers with crew placement, itinerary planning, pre-arrival info, berth bookings, clearance formalities, and more. They offer free itinerary plans in order to be more accessible to their client base, as well as free consultation. “Our goal is not to be the biggest company in the branch, but to build a custom-oriented service known for [our] dedicated and unique approach towards our clients,” Jo says.

From Chief Stew to CEO and Founder


Laura Shaughnessy

Laura Shaughnessy has been the managing editor at Dockwalk since February 2018. Having grown up among the cornfields, she is ecstatic to be among the boats in the yachting capital of the world. Armed with a bachelor’s degree in communications and a master’s in journalism, 15 years of experience with newspapers, magazines, and the online world, Laura has joined a great crew. When not writing about superyacht crew, she’s hanging out with her husband and their German Shepherd, working on house projects, or binging on Netflix.


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